Those of you caught up in the Mac cult will no doubt already be aware, but Jonathan Ive, the lead man at Cupertino’s design department, won two BP’s this week – bringing his total to six.
The way Apple approach design is something I am smitten by; the problem is that Mac lovers become almost evangelical in their Apple-fetish. Behind all that hype (and there IS lots of Apple hype – they are not just a cuddly design company – any company with $1B in PROFIT is a monster out to get your money) there seems to be a very down to earth, British born design genius.
Interviews are rare, but you can find one here is you are so inclined.
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